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Do these new fangled shoes help you lose weight? Americans are all about the easy fix. A quick sampling of what can be deemed “only in America” proves we want instant gratification: 24 hour stores, fast food chains, iphones, thirty-second coffee makers—the list could go on. Even our youngest Americans are being dubbed the Instant Gratification Generation. It should come as no surprise that as a society when we face dieting problems, we want an immediate fix. Television is cluttered with vitamins and machinery that supposedly will tone your body and slim you down in a matter of days. More often than not, people don’t fall for these gimmicks, but there is one fitness campaign that seems to have gained