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We have all heard about the ill effects of sugar for some time now. For anyone with a sweet tooth (or teeth!), we know that cutting down on the sweet stuff is in our best interest but it still may seem like a herculean task. Contrary to what your friends and spouse may say, it is not all in your head. Scientists have found that sugar is addictive and stimulates the same pleasure centres of the brain as some hard-core drugs. Similarly, getting off sugar leads to withdrawal and cravings, requiring an actual detox process to wean off. So, given these studies and the fact that consuming sugary treats is normalized in marketing and popular culture, is there any hope?